UOB Thailand leads ASEAN rollout of Visa’s reimagined Infinite platform

n the photo: UOB Thailand, led by Mr Tearavath Trirutdilokkul, Head of Card Payment & Unsecured Products (front row, second from left), Ms Suporntip Pongsachamnankit, Head of Credit Card Products and Mrs Khanitha Kuvantrarai, Head of Affluent Card Products; alongside Visa Thailand, led by Mr Anthony Watson, Country Manager (front row, third from left), Mrs Angsumalin Fordham, Head of Product and Value-Added Services, and Ms Palida Siriuthaikorn, Director of Consumer Solutions

UOB Thailand and Visa, a global leader in digital payments, today announced the launch of Visa’s reimagined Visa Infinite platform in Thailand, as part of UOB’s landmark collaboration with Visa to roll out the enhanced platform across ASEAN through a coordinated multi-market launch. The launch brings the new Visa Infinite Privilege and Visa Infinite Private tiers to Thailand for the first time.

The launch strengthens UOB's premium banking proposition for affluent and high-net-worth customers, with Visa Infinite Private designed for ultra-high-net-worth customers by combining elevated payment experiences with personalised wealth, travel and lifestyle privileges.

As the first Visa issuer across ASEAN to execute a launch of this scale across multiple markets, UOB is bringing the enhanced platform to more than 300,000 eligible UOB Visa Infinite cardholders across ASEAN.

The refreshed platform introduces three distinct tiers including Visa Infinite, Visa Infinite Privilege and Visa Infinite Private, offering progressively enhanced travel, lifestyle and wealth-related benefits tailored to customers' evolving needs. It reflects growing demand for more personalised banking experiences that combine premium payment solutions, lifestyle privileges and regional connectivity.

Mr Tearavath Trirutdilokkul, Head of Card Payment & Unsecured Products, UOB Thailand, said, "Affluent customers today expect more than premium rewards. They are looking for a banking relationship that complements the way they travel, manage their wealth and enjoy their lifestyle. Through our partnership with Visa, we are bringing together our regional network, wealth expertise and premium lifestyle experiences into a proposition that is both more relevant and more personalised. This launch reinforces our commitment to delivering differentiated experiences for our affluent and ultra-high-net-worth customers while strengthening UOB’s position as the bank of choice for affluent customers across ASEAN."

Mr Anthony Watson, Country Manager, Visa Thailand, said, "Affluent consumers are becoming an increasingly important growth engine for the payments industry, with spending on their cards growing nearly three times faster than that of other cardholders. As this segment continues to evolve, financial institutions need more sophisticated ways to serve distinct customer needs and deliver differentiated value. Visa's reimagined Infinite platform was designed to provide flexibility, enabling issuers to create more relevant and personalised experiences for today's affluent consumers. We are proud to partner with UOB in leading the first ASEAN rollout of the platform and bringing these enhanced benefits to affluent and ultra-high-net-worth customers across the region."

The launch also strengthens UOB Thailand’s premium card portfolio:

The Visa Infinite tier will include the UOB PRVI Miles, UOB Zenith and UOB ROP Preferred credit cards, offering an expanded suite of travel, dining, and lifestyle privileges.

The Visa Infinite Privilege tier upgrades the UOB Visa Infinite credit card (Primary card) with additional benefits including Essentialist Private Travel Planning service, global, and premium lifestyle benefits from partners such as ALL Accor+, Banyan Group, and Harrods.

At the top of the portfolio, the UOB Reserve credit card (Primary card) will be elevated to Visa Infinite Private, Visa's highest premium tier. Available by invitation to customers with assets under management of at least 200 million baht, it offers highly personalised services, global airport fast-track privileges, exclusive experiences and privileges tailored to ultra-high-net-worth customers.

The UOB Reserve credit card is the first card in ASEAN to carry the Visa Infinite Private designation, underscoring the Bank’s focus on strengthening its premium banking proposition for affluent customers across the region.

For further information, please visit: https://www.visa.com.sg/about-visa/newsroom/press-releases/visa-reimagines-visa-infinite-for-asia-pacifics-modern-affluent.html

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